MySquad legacy logo variant — the favorite
Brand & Identity

THE MARK OF THE MESH

From early explorations to the mark we ship today — the brand journey of a platform that wants to feel like a place.

The journey

From Forge to Final.

Every brand has a graveyard of marks that almost shipped. Ours tells the story of where the platform was headed — legacy logo experiments, the command-center dashboards, the neighborhood map that became the soul of the product, and the lean SVG mark in use today.

The Current Mark.

Current MySquad logo

MS Logo (SVG)

The active brand mark — 672 bytes of identity.

MySquad favicon

Favicon

The smallest version of the dream — your browser tab.

Legacy logo favorite

Legacy — The Favorite

The variant that almost shipped. Leo's pick.

Legacy logo variant 1

Legacy — Variant 1

An earlier exploration of the wordmark.

The System in Context.

Neighborhood map hero

Neighborhood Map Hero

The map that became the soul of the product.

Ecosystem command center

Ecosystem Command Center

Where every node, agent, and hub reports in.

Spaceship hub cards

Hub Cards

The card-dashboard pattern that powers every hub.

Product flow neighborhood

Product Flow

How a visitor moves from street to garage to hub.

Gameplay missions flow

Missions Flow

The game layer — progression through the neighborhood.

Garage neighborhood street

The Street

A block of garages — the unit of the mesh.